Sponsor a game! PUT YOUR BRAND IN THE GAME
Reach thousands of active urban players every week, on the pitch, in the app, and in their inbox.
From one game (€100 per month) to an entire city.
WHY FC URBAN. why it works
Most sponsorships buy attention for a moment. FC Urban gives your brand a role in something people show up for every single week. Our players don't tolerate football, they build their week around it. When your brand powers that experience, you're not interrupting the moment, you're part of it.
A weekly habit, not a one-off
Players return week after week. That's repeat exposure with the same engaged audience — not a single impression that disappears.
An audience already on their phone for sport
Everything runs through the FC Urban app. Your brand lives where players already book, check in, and follow the game.
Community trust that converts
Players act on what they see inside FC Urban. A recommendation from us lands like a recommendation from a teammate.
Who you wilL reach our audience
20K+ active players and growing
Core age 25–40, working professionals and expats in major cities
In-app + email reach, high-frequency, weekly touchpoints
Present across London, Amsterdam, Manchester and more
sponsorship options
ways to partner
Every partnership is built around your goal, awareness, acquisition, or a product perk your customers actually use. These are starting points, not fixed packages.
01 · Games powered by you
Your brand inside every booked session — in the app, on the pitch, and post-game. The most visible way to show up where players play.
02 · Official partner
An exclusive perk for your brand, embedded directly in the FC Urban app. Turn our players into your customers.
03 · Leaderboards & rewards
Sponsor a monthly reward players compete for. Your brand attached to the moment they win, plus the engagement data behind it.
You can sponsor one single game or reach your full target audience in a city.
Let's put YOUR BRAND IN THE GAME
Tell us what you're looking for and we'll come back with options and pricing. No decks to sit through first, just a quick form to start the conversation.
Frequently asked questions
What is FC Urban?
FC Urban is all about playing football on your own terms. With our app, you can easily discover nearby locations, book a slot, and show up to play whenever it suits you. We take care of the organization, provide bibs and balls, and our masters will even track your stats. No obligations, just pure football fun.
Which FC Urban locations are there?
Join FC Urban in Amsterdam, London, Antwerpen, Stockholm, Utrecht, Rotterdam, Groningen, Den Haag, Arnhem, Manchester, Newcastle with more cities coming soon! Sign up for the waiting list in our new cities now.
How much does FC Urban cost?
Football lover? We've got you covered. Choose a plan that suits your schedule starting from just €7,99 per match. Invite friends to join and earn rewards for each sign-up. You can change your plan anytime.
Where can I sign up for a match?
Just register through our website or download our app and try a session for free - no charge, we promise! If you want to keep playing, simply activate your membership.
What do I bring to a match?
Bring a positive vibe, some water to hydrate and the correct footwear. Check our app for recommended footwear for each location.
How do I cancel?
Cancel games up to 10 hours before kick-off without losing credits. After that, cancelling will cost you credits - just make sure you don't get a no-show!
Read all of our FAQs
Check out our Intercom page to see all of our FAQs
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questions?
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